Celta and Estrella Galicia have renewed their sponsorship agreement, strengthening a historic relationship that spans more than 15 years and has become a symbol of the shared commitment of both entities to Vigo, Galicia, and Celta fans.
This renewal consolidates an alliance based on common values such as authenticity, effort, loyalty, and pride in one’s own, which have accompanied the club and the brewery throughout more than a decade and a half of working together. A bond that has transcended the purely sporting to become part of the daily life of the fans, the bars, and the social life of the city of Vigo.
Over the years, Estrella Galicia has been present at some of the most important moments in the club’s recent history, accompanying the team in both national and international competitions and reinforcing its support at every stage.
As a sign of this active collaboration, both entities have jointly developed numerous initiatives aimed at fans. Among the most recent is the campaign launched to mark Celta’s return to European competition, under the slogan “Feitos do Noso” (Our Achievements), an initiative that highlighted the common Galician roots and the emotional connection of fans with the club beyond our borders.
This campaign included actions aimed at end consumers and Celta fans, with content featuring Celta supporters and a special promotion whose final prize allowed the winners to enjoy a unique experience: traveling with the team to an official UEFA Europa League match, thus strengthening the bond between the club, the brand, and the fans.
With this renewal, Estrella Galicia reaffirms its long-term commitment to Celta and its fans, pledging to continue building stories together that transcend soccer.
About Estrella Galicia
Estrella Galicia is the beer brand owned by Corporación Hijos de Rivera. Founded in 1906 in A Coruña as a beer and ice factory, the brand has managed to maintain its family-run, artisanal essence throughout its 120-year history, combining it with a firm commitment to innovation and quality.
With a broad product portfolio, Estrella Galicia has positioned itself as a symbol of authenticity, commitment, and passion for beer. The brand promotes initiatives related to music, gastronomy, culture, and sports, which reinforce its connection with identity, culture, and the public.
For further information
Evercom
Elia Veloso – elia.veloso@evercom.es
Alba Moraleda – alba.moraleda@evercom.es
