Celta and JP Financial strengthen their strategic alliance. The Spanish consultancy firm specialized in investment and financial planning reinforces its commitment to the club by becoming the official sleeve sponsor of the first team’s shirt. The agreement, valid until 2028, represents a qualitative leap in the relationship between both entities.
Starting this season, JP Financial’s brand will appear on the official shirt sleeve during LALIGA EA SPORTS, Copa del Rey, and UEFA Europa League matches, further increasing its visibility in the team’s daily activity as well as in its major sporting challenges. Additionally, JP Financial will continue to be featured on the warm-up shirt throughout this season and on various stadium and facility media, consolidating its role as one of the club’s official sponsors.
JP Financial’s founders, Javier Rumbo and Pedro Muñoz, highlighted that “Celta represents values such as security, transparency, and closeness to its fans—principles that also define our company’s philosophy. We are proud to remain linked to a club with such strong projection and to strengthen this relationship with even greater presence“. Meanwhile, Celta’s commercial director, Carlos Salvador, emphasized that “having the support of leading companies in their sector like JP is essential to our growth process. This agreement strengthens our commercial structure at a key moment, as the club continues to consolidate its sporting project, brand positioning, and international expansion“.
To mark this renewal, JP Financial is launching the campaign “Invest, Win, and Recover”, through which fans can recover the cost of their 25/26 season pass. Those who invest with the firm will be able to obtain financial benefits and receive a full refund of their season ticket cost. Full details of the campaign will be announced soon.
Celta celebrates the strengthening of this alliance with a prestigious company that shares key values such as effort, commitment, and closeness. This new step enhances the club’s strategy of partnering with Galician and Spanish brands with international projection, a path already developed in sporting and institutional areas and now also boosting the commercial side.
