In order to commemorate the beginning of La Liga Santander 2019-2020 season, which Orange is broadcasting again in full on its television platform, the company has joined Google and Real Club Celta to celebrate with the fans this new football year during the match between the Galician club and Real Madrid in the Abanca Balaídos Stadium.
During the half-time of this match (which is celebrated this Saturday 17 August at 17.00) Orange, the Assistant of google and RC Celta will invite fans on the field to participate in an innovative digital initiative, with which they will be able to live on their smartphones an experience of augmented reality that will combine entertainment and football.
To join this action, attendees just have to download the app Misión Celta from the application stores Google Play or App Store and focusing your smartphone towards the field, you will be able to enjoy a fabulous technological spectacle, which can also be seen on the stadium screens.
Also, and for the party to be complete, at the end of this experience there will be a contest among attendees who have downloaded the app, which will draw a smartphone LG G8 Smart Green and 4 Smart TV 4K of 50.
In this way, Orange and the Google Assistant want to involve fans in their commitment to football with a campaign that was launched last August 5 under the claim “Those who know football choose Orange TV”. Orange’s promotional offer at the start of the season allows customers to enjoy all the football (LaLiga Santander, LaLiga SmartBank, UEFA Champions League and UEFA Europa League) for free at their highest rates. For its part, Google encourages users to enjoy all the possibilities offered by the “Google Assistant” and shows how the “Assistant” can bring a differentiating experience to users.
