After RC Celta positioned itself as one of the football teams with the largest social media following according to the report by CIES Football Observatory, the digital strategy of the sky-blue team continues to bear fruit. In November 2023, the team from Vigo reached 5 million followers on the TikTok platform, thus becoming the seventh team in LALIGA to achieve this figure.
The Celtic TikTok account, created in July 2020, is currently established as the main source of followers, with millions of fans keeping up with the day-to-day of the club through a more personal and relaxed perspective. These consolidated numbers, verified by Blinkfire – a platform measuring LALIGA’s usage – are a milestone for the sky-blue entity and add to the data collected from other Celtic social networks like Facebook (2.3 million), Twitter (550,000), Instagram (427,000), YouTube (59,000), LinkedIn (almost 10,000), and the most recent Snapchat (5,000).
