Celta Media closes the 2025/26 season by consolidating a content model built on efficiency, creativity, and innovation. Throughout the season, the club’s audiovisual department produced more than 1,300 pieces of content and distributed 6,900 videos across its various platforms. It also delivered 108 live broadcasts, exceeding 130 hours of coverage and reaching more than 1.1 million views — a 164% increase compared to the previous season.
Beyond the sheer volume of production, the figures reflect a significant improvement in the performance of each publication. Compared to the previous season, views per piece of content increased by 70.8%, impressions rose by 86.2%, engagement per post grew by 38.4%, and the economic value generated per asset increased by 39.8%. These figures confirm the success of a strategy focused on quality and content optimisation, capable of generating greater impact without increasing the volume of publications.
The season has also highlighted Celta Media’s ability to connect with audiences through innovative formats and distinctive storytelling across social media, such as the videos about the European cities visited by the club throughout the campaign. However, Celta Media has proven to be much more than a digital content platform. The production of audiovisual pieces designed to tell stories in different ways and showcase Galician culture and its connection with Celta has become a key strategic commitment. The campaign announcing Iago Aspas’ contract renewal, “Os que nunca se renden”, “A cor do Entroido” and “Heroes do Sil” are among the projects that best reflect this vision.
In addition, Celta Media has strengthened its role as an audiovisual production company by delivering live broadcasts for events such as the Europa League draws, friendly matches, games involving As Celtas and the club’s youth teams, as well as coverage of special events, including the drone tribute dedicated to Iago Aspas. The incorporation of AI-generated content and the development of projects such as “Admin Travels to 1998” complete a commitment to innovation that continues to drive the department’s growth.
