Celta and Oak View Group (OVG), a leading US company in the development and management of sports, cultural and entertainment venues worldwide, have reached a strategic agreement to drive the transformation of the food and hospitality offering at ABANCA Balaídos.
The partnership marks the arrival of OVG Hospitality in Spain, with Celta becoming its first project in the country. The agreement will enable the development of a new food and beverage offering at the stadium, designed to enhance the experience of fans, businesses and visitors, in line with the modernisation process currently underway at our stadium.
With extensive international experience, OVG Hospitality manages food and beverage services at some of the world’s leading sports and entertainment venues, combining operational excellence, local identity, sustainability and innovation. Its experience includes landmark projects such as the Allegiant Stadium in Las Vegas, Manchester City’s Etihad Campus, Southampton FC and the Co-op Live venue.
This partnership will enable Celta to move forward with its goal of turning ABANCA Balaídos into an increasingly open, modern stadium, equipped to deliver distinctive experiences on matchdays as well as during the other events hosted at the venue.
“We are especially proud to launch OVG Hospitality’s operations alongside Celta. This project reflects our commitment to Spain and to a hospitality model that combines excellence, sustainability and close collaboration with the local community,” explains Toni Ortega, OVG’s Vice President for Southern Europe. Meanwhile, Amy Latimer, President of Operations at OVG, notes that “a world-class venue like ABANCA Balaídos can be transformative for Vigo and the region as a whole. A high-quality food and beverage offering will help drive tourism, create new opportunities for local businesses and generate a positive and sustainable economic impact in the long term.”
Celta president Marián Mouriño also expressed her optimism: “Partnering with a company like OVG means a great deal to us and helps us meet the infrastructure demands of modern football. We are working to ensure that our facilities are seen as an asset that enables us to continue growing as a club and provides us with long-term stability.”
World-class infrastructure for a project built for the future
With this agreement, Celta continues to bring on board internationally recognised partners to further raise the standard of its infrastructure and services, consolidating ABANCA Balaídos as a meeting place that goes beyond football and contributes to the development of the city of Vigo. The agreement also contemplates expanding the partnership with OVG across the Celta360 ecosystem, which the club is currently developing as the Galician Sports Factory, Celta’s strategic flagship project to transform its existing sports city into a global centre for innovation, health, education and high-performance sport.
