Telefónica will be the preferred technology partner of Real Club Celta in the strategic project Galicia Sports 360 Factoría do Deporte Galego, with which the sports entity aims to lead the digital transformation of the sports industry in Galicia, once it has been qualified by the Xunta de Galicia as a project of regional interest last November 10.
As a digitizing partner of the Club in the project, the Company will start from a privileged position compared to other operators in the sector to meet the technological needs in infrastructure, digital services, equipment or innovation methodologies that will be provided to the facilities of the projected complex -Cidade Deportiva Afouteza, Hub of Galician Sport, High Performance and Technological Center of Sport Innovation, Training Center (Master postgraduate, specialization, Professional Training) … – and its professionals.
The objective of RC Celta is to adapt to the new challenges and ways of understanding sport that the economy and digital society are driving, and that pose challenges as important as the management of teams with digital customers, the digitization of clubs or increasing revenue through Digital Business, to become more competitive, and therefore considers Telefónica to be the ideal technology partner to undertake this challenge. For its part, Telefónica considers this project strategic, and as a Company faces with great expectations this beginning of collaboration, convinced that it can contribute all its technological potential and its innovation capacity to turn Galicia Sports 360 into a reference project in the field of sportech.
The alliance was ratified today during a meeting held at Telefónica’s headquarters in Madrid between the Business Management of Telefónica Spain -Adrián García Nevado, Javier Vizcaíno Toscano and Santiago Tripero Oter-, and the president of RC Celta, Carlos Mouriño, the CEO of Galicia Sports 360, Marián Mouriño, and Carlos Cao, director of the Business Area of RC Celta, in which the collaboration framework agreement was signed.
Galicia Sports 360 Factoría do deporte Galego.
Galicia Sports 360 is the most relevant and ambitious project in the history of RC Celta. It will have an investment of more than 120 million euros and a total area of 300,000 square meters in MOS – 75,000 square meters of built area including a multipurpose Arena of up to 10,000 spectators or a Mini Stadium of up to 4,000 spectators -, which will cover different lines of work related to sport: research and health, innovation and training, leisure and multisport or soccer and youth soccer, among others.
About Telefónica.
Telefónica is one of the world’s leading telecommunications service providers. The company offers fixed and mobile connectivity services, as well as a wide range of digital services for individuals and businesses. It is present in Europe and Latin America, where it has more than 384 million customers.
