With a busy, exciting and rewarding agenda, the president of RC Celta, Carlos Mouriño, advanced in recent hours in his visit to U.S. institutions and entities. The sky blue leader began a long day in New York with a fruitful visit to Relevent Sports, one of the largest agencies in the United States, which enjoys a strategic alliance with LaLiga for the creation and dissemination, through LaLiga North America, of contents in the American continent.
Carlos Mouriño was received by Dani Sillman, CEO of Relevent Sport, and Boris Gartner, his counterpart from LaLiga North America, with whom he discussed the expansion of the Celta Brand in a market of enormous potential and future such as the North American one.
After this productive match, the Celtico president visited the NBA headquarters on 5th Avenue in New York, where he had the opportunity to talk with the NBA’s Vice President of Digital Business, Héctor Arguelles, about the details of the operation and projection in the market of a league as powerful as the American basketball league.
The day closed with an exciting and special visit. Carlos Mouriño had an emotional match with the members of the Peña Celtista of New York in a restaurant that honors the origin of its promoters, Tomiño Restaurant, where a long informal chat about the club was seasoned with products such as octopus or Padrón peppers. Especially emotional was the match with little Álex, very loved by celtismo for his passion for the club, his courage and bravery.
Carlos Mouriño highlighted the importance of this type of institutional visits promoted by LaLiga Impulso and LaLiga North America for the internationalization and expansion of the club’s brand, but above all he emphasized how emotional and satisfying the match with the Celtistas in the diaspora was, which he described as “unforgettable”.
